How to write a digital marketing CV: a fictional example CV, sentences that describe campaign and content work, a tools list and points to watch.
In a digital marketing CV, the employer wants to know which channel you worked in, what you did and how you measured the result. This fictional example shows campaign and reporting responsibilities by describing the work itself, without invented figures.
This example is fictional; the names of people and organisations are not real.
Digital Marketing Specialist
For three years I have worked in social media, content and paid advertising. I report campaign results and plan the next piece of work from that data.
Example E-commerce
Demo Agency
Build a CV with this template ↗ Download as a Word template (.docx) · Free Word CV templates
Write social media, email, search advertising and content on separate lines, and what you did in each.
Add real data you can explain. If you have none, describe the scope and process of the work.
Analytics, ad management and planning tools: include the ones you have really used.
If you link to content you made, make sure the links are open and accessible.
Adapt them to your own real work; never write something you did not do.
Choose only what is true for you.
Real numbers you can explain are powerful. If you are unsure, describe the scope of the work instead.
Personal or volunteer account management, student society communications and training you completed, with their real scope.
If an application system is used, a plain single or two-column template is safe.